GROOVIN, as a Cool Hunter,
seeks personalities from the alternative scene.
We are always monitoring trends
to break them.
We follow emerging Avant-Garde Brands, Independent Designers, Artists and Performers who embody an exceptional concept of art. Once we align with their philosophy, we support them wholeheartedly.

GROOVIN believes the only infinite resource
we have on this planet is
the power of a mindful community.
Cooperation makes the difference
- the planet needs us!
GROOVIN takes pride in offering clients
eco-conscious brands, a “slow”
sustainable approach and conscious purchasing.

GROOVIN, as a Cultural Pioneer,
works tirelessly to keep its offering different and highly inspiring
ensuring that everyone can discover rare products
that express and enhance their personal style.
Pioneering Creativity
that emerges from the underground
reflects our inner, precious world.